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Helping brands meet challenges of any size
My Services
Team Leader. Content Marketer. Brand Builder.
Growth Built On Art + Data
Utilize the combined power of data, performance insights, and creativity to generate cultural currency on behalf of brands that win both the hearts and minds of customers.
Go-To-Market Strategy & Execution
A full-funnel approach to planning and deploying Marketing plans for short and long-term growth.
Team Leadership
Communication, trust-building, empathy, problem-solving, decision-making, collaboration, and adapting with change.
Additional Toolkit
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Paid Media & Sponsorships
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Product Marketing
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Agency Management
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Xfunctional Relationships
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P&L/Budget Ownership
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Creative Strategy
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Content Production
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Partner Marketing
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Video: TikTok to TV
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Sports Marketing
25 years of leading teams, brands, and growth
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Ten years, two offices (Portland & Amsterdam) leading global teams and award-winning integrated marketing for marquee clients; Nike, Coca-Cola, P&G, and Starbucks. Creative samples here and here.
Led the brand through an explosive period of geo, content, and subscription growth. Graduated Marketing from price-based promotions for a service people liked, to a global brand people loved. Creative sample here.
Joined the Google Search team to engineer campaigns that fostered brand preference and trust. Working with cross-functional leads, we reminded users the real power isn't in the technology, it's what people can do with it. Creative sample here.
Led Consumer Marketing team to launch 7 new products in 4 years and grow the business from $180M to $1B in sales. Creative sample here.
As VP of Marketing for the Global Brand Creative, I was responsible for leading three functions; Brand Strategy, Creative, and Design. My team deployed this work across 5 regions to advance the brand narrative, grow brand preference, and meet cross-functional needs tied to Visa’s licensed sponsorships with FIFA and the IOC. Creative sample here.
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Clients & Projects
A tech company with a $3B valuation that designs, manufactures and sells video solutions for commercial vehicles to create safer roads, stronger fleets, and efficient organizations. Initially tapped as a consultant, I was eventually asked to step in as the CMO to lead a team of 55 people across Brand, Creative, Comms, Growth, Product, Customer, and Partner Marketing.
Puffin Coolers was realizing rapid growth by creating "drinkwear". The GM and founding partners brought me on-site to work with them and calibrate the brand's positioning and strategy for future growth. Results included ranking 8th on Inc. Magazine's list of the 5,000 Fastest Growing Private Companies.
A personalized Telemedicine platform serving individuals with ADHD, I provided UX analysis, performance insights, and growth recommendations to help shape their Marketing strategy.
I served as interim CMO, focusing on Growth and Performance Marketing. Led the team and all Marketing functions to adapt during Covid lockdowns -increasing revenue, subs, and LTV for the live music streaming platform.
Led Branding workshops, developed multi-channel Marketing guidelines, and property narratives for the Annual Brokers Summit.
The SVP of Marketing tapped me to provide 3rd party counsel to the internal Advertising, Procurement, and Agency teams leading to an improved balance between the scope of work, and agency fees.
What motivates me?
Big challenges, strong partnerships, and the power of creativity.
And these two!
Contact Me
My approach to problem-solving is through partnership. When you work with me, you should expect collaboration with transparency and consistency. Want to learn more? Contact me today for an initial consultation.
